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Certified Marketing Cloud Email Specialist Practice Test

Salesforce-Certified-Marketing-Cloud-Email-Specialist test Format | Course Contents | Course Outline | test Syllabus | test Objectives

Content: 60 multiple-choice/multiple-select questions
Time allotted to complete the exam: 90 minutes
Passing score: 65%
Registration fee: USD 200- plus applicable taxes as required per local law
Retake fee: USD 100- plus applicable taxes as required per local law
Delivery options: Proctored test delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None required; Email Essentials (EEB101) course attendance is highly recommended (Content Builder is covered in this course).
The Salesforce Marketing Cloud Email Specialist test measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 15%
Given a customer scenario- evaluate the elements and techniques of email marketing to design an effective email campaign.
Given a customer scenario- recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario- differentiate elements of an email that can impact message deliverability.
Given a customer scenario- demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario- apply best practices of communicating with a population.
Email Message Design: 13%
Given a customer scenario- recommend email design best practices to implement.
Given the desired output functionality- recommend methods for creating responsive emails.
Given the desired output requirements- recommend strategies to A/B test email elements.
Given a desired sending process- recommend Marketing Cloud tools to use when preparing an email for send.
Given an email message design- determine the correct use of Approvals.
Content Creation and Delivery: 18%
Given a scenario- create and customize an email message to meet a customer's need.
Given a scenario- send and deploy an email campaign to meet the customer requirement.
Given a scenario- know how to manage content needed to deploy a customer’s email campaign.
Describe various send capabilities in the Email application.
Marketing Automation: 19%
Given a customer scenario- recommend the appropriate marketing automation solution.
Given a scenario to manage customer data- configure the appropriate marketing automation tools.
Subscriber and Data Management: 28%
Given the desired output requirements- set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer's business requirements- determine how to import data into Marketing Cloud as per best practices.
Given a customer's business requirements- configure segmentation tools to accurately model subscribers and data.
Given a customer scenario- recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency- permission- and preferences.
Tracking and Reporting: 7%
Given a customer scenario- explain the different metrics available for email campaigns and what each one means.
Given an email campaign- describe the steps involved to analyze the performance results.
Given a need to run reports- configure and run Marketing Cloud ad hoc and automated reports.

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Certified Marketing Cloud Email Specialist
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Question: 53
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The
university�s marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from
Tracking in Email Studio? (Choose two.)
A. Subscribers who click on a specific link
B. Performance data on the Overview tab
C. Number of clicks from mobile devices
D. Images showing how the email rendered on different devices
Answer: BD
Question: 54
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing
engagement.
Which two best practices should NTO employ when sending email? (Choose two.)
A. Use subscriber data to dynamically populate email content.
B. Send multiple emails a day to keep the brand top of mind.
C. Set cadence expectations up front with subscribers.
D. Send generic content to appeal to all audiences.
Answer: AC
Question: 55
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness
tracker. Customers were automatically opted in and received three emails from NTO within one day. The
onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?
A. Sending multiple emails in one day
B. Personalized recommendations
C. Opting customers in automatically
D. Preventing customers from opting out
Answer: B
Question: 56
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned
about the new initiative�s campaign impacting deliverability on its consumer retail sends. NTO has purchased a
second IP address to be used for the corporate site�s email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
A. Sender Profile
B. Delivery Profile
C. Send Definition
D. Send Classification
Answer: B
Question: 57
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)
A. Use image-based text for hero graphics.
B. Cut content to make the message fit above the fold.
C. Keep copy simple and direct.
D. Stack the content in a single column.
E. Design with the most important content at the top.
Answer: CDE
Question: 58
A marketing team is creating a new data extension. The data extension configuration is very similar to a data
extension that is already in use.
What creation method should the team use to create the new data extension?
A. Create from a Filtered Data Extension
B. Create from Template
C. Create from Existing
D. Create from New
Answer: C
Question: 59
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed
NTO�s deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and
increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help Excellerate NTO�s email deliverability? (Choose three.)
A. Purchase lists from companies that ensure users have opted in.
B. Authenticate email sending to distinguish it from spammers.
C. Purge old or inactive email addresses.
D. Ensure the spam complaint rate is between 1% and 3%.
E. Encourage subscribers to add the company�s sending domain to their address books.
Answer: BCE
Question: 60
An email marketing team has been tasked with building a new email that pulls in personalized content based on
customers� preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
A. Attribute, Value, Operator, Content
B. Lists, Value, Operator, Images
C. Preferences, Value, Operator, Lists
D. Customers, Value, Operator, Content
Answer: A
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