Microsoft Dynamics 365 for Marketing Practice Test

MB-220 exam Format | Course Contents | Course Outline | exam Syllabus | exam Objectives

Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

- Configure marketing applications (5-10%)
- Manage segments and lists (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads (10-15%)
- Create and manage marketing emails (10-15%)
- Manage customer journeys (15-20%)
- Manage events and webinars (10-15%)
- Configure and analyze customer responses (10-15%)

Course Outline | Syllabus | exam Objectives
Configure marketing applications (5-10%)
Configure marketing settings
 verify organization and business management settings
 define default matching strategies
 configure quota limits
 configure event settings
 configure Customer Insights synchronization
 manage keywords for images for an organization
 create templates
 configure the privacy banner
 configure settings for landing pages
 configure data protection tools
 configure Campaign & Materials Approval Workflow
 configure Marketing Business Units

Manage segments and lists (10-15%)
Create and manage segments
 determine segment type
 create market segments
 configure dynamic segments using Designer, Flow, or Query
 combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
 determine usage scenarios for subscription lists
 create a subscription list
 add a subscription list or lists to a form
 create a segment based on a subscription list
 create and manage Subscription Center
Create and manage marketing forms and pages (10-15%)
Create marketing forms
 determine which marketing form type to use
 determine form requirements and limitations
 create a marketing form using a template
 enable prefilling for forms
 embed a form on an external website
 create new fields to add to marketing forms
Create and manage marketing pages
 determine which marketing page type to use
 create a marketing page using a template
 add form blocks to marketing pages
 customize a marketing page
 create and use dynamic test links
 implement dedicated marketing page blocks
 preview and validate marketing pages
 publish a marketing page
 configure Personalized Landing Pages

Manage leads (10-15%)
Create and manage leads
 create leads manually or automatically
 synchronize leads from LinkedIn by using the LinkedIn connector
 create and manage leads and lead segments through parent contacts/accounts
 create and manage leads through social content
Create and assess sales readiness
 create and manage Lead Scoring Models
 create explicit and implicit scoring conditions
 create compound conditions
 set up condition models
 configure thresholds

Create and manage marketing emails (10-15%)
Create email messages
 create an email message
 define mandatory fields
 add dynamic content to email messages
 integrate marketing pages with marketing emails
 create A/B Emails
Publish and manage email messages
 preview and test messages
 validate and publish messages
 edit Go live emails

Manage customer journeys (15-20%)
Create customer journeys
 determine template types
 implement content types
 set up a customer journey
 implement activity and launch workflow options
 implement targets
 implement flow control for customer journeys
Publish and manage customer journeys
 validate and publish a customer journey
 edit live customer journeys

Manage events and webinars (10-15%)
Create and manage events
 create an event team
 set up agendas, including internal and external tracks
 manage speakers, registration, waitlists, and attendees
 manage vendors, logistics, and accommodations
Create and manage webinars
 determine webinar types
 configure webinar options

Configure and analyze customer responses (10-15%)
Create and manage surveys and survey responses
 identify survey question types
 determine respondent types
 configure response routing
 preview and test surveys
 publish surveys for customer journeys
 implement workflow conditional logic for survey actions
Manage Customer Insights
 determine report types
 analyze contact insights
 analyze lead insights
 analyze segment insights
 analyze customer journey insights
 analyze email insights
 analyze lead scoring model insights
 analyze marketing page insights
 analyze marketing form insights
 analyze website insights
 analyze redirect URL insights
 gather and summarize survey results

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Microsoft Dynamics 365 for Marketing
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Question: 104
You are a marketing professional. You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?
1. Pre-fill Form
2. Survey Form
3. Journey Form
4. Subscription Center Form
Answer: D Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill
Question: 105
Note: This question is part of a series of questions that present the same scenario.
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model. Solution: You add an action tile.
Does this resolve your issue?
1. Yes
2. No
Answer: B Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
Question: 106
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?
1. Journey Form
2. Forward to a friend Form
3. Landing Page Form
4. Subscription Page Form
Answer: C Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms
Question: 107
DRAG DROP
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers. You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Question: 108
DRAG DROP
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr
Question: 109
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
1. Profile Segment
2. Interaction Segment
3. Landing Page Segment
4. Customer Insight Segment
Answer: B Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-listssubscriptions
Question: 110
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this �ghost text�?
1. Label
2. Prefill
3. Default Value
4. Placeholder
Answer: D Question: 111 DRAG DROP
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To
answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content. NOTE: Each correct selection is worth one point.
Answer:
Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
Question: 112
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously. Once enabled, where will the full text of your privacy policy be stored?
1. on your organization�s private website, with the login information needed to access it
2. on any publicly-available website, with the URL listed in the Event Management Settings
3. on your organization�s website, with the URL listed on the Default Configuration Set
4. on any publicly-available website, with the URL listed in the Landing Page Configuration Set
Answer: D Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings
Question: 113
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?
1. Yes
2. No
Answer: B Question: 114 DRAG DROP
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customerjourney
Question: 115
DRAG DROP
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Answer:
Explanation: References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscriptioncenter#add-a- subscription-list-to-a-subscription-form
Question: 116
Note: This question is part of a series of questions that present the same scenario.
Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.
Does this meet the goal?
1. Yes
2. No
Answer: A
Question: 117
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct
solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?
1. Yes
2. No
Answer: B

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