Salesforce Certified Pardot Consultant Practice Test
Pardot-Consultant exam Format | Course Contents | Course Outline | exam Syllabus | exam Objectives
Exam Details for Pardot-Consultant Salesforce Certified Pardot Consultant:
Exam Specification:
- Number of Questions: The exam typically consists of multiple-choice questions, with a total of approximately 60 questions.
- Time Limit: The total time allocated for the exam is usually 90 minutes.
- Passing Score: The passing score for the exam varies, but it is generally set around 67% or higher.
- exam Format: The exam is usually conducted in a proctored environment, either in-person or online.
Course Outline:
The Salesforce Certified Pardot Consultant course covers the following key areas:
1. Pardot Basics:
- Introduction to Pardot and marketing automation
- Understanding Pardot features and functionality
- Pardot data model and integration with Salesforce
- Pardot connectors and integration options
2. Implementation and Configuration:
- Pardot setup and initial configuration
- User and permission management in Pardot
- Lead management and scoring in Pardot
- Email marketing and automation in Pardot
3. Automation and Engagement Programs:
- Building and managing automation rules in Pardot
- Creating and optimizing engagement programs
- Lead nurturing and drip campaigns
- Dynamic content and personalization in Pardot
4. Reporting and Analytics:
- Pardot reporting and campaign tracking
- Lead lifecycle reporting and analysis
- ROI measurement and attribution modeling
- A/B testing and optimization in Pardot
5. Integration and Advanced Features:
- Pardot and Salesforce integration best practices
- Syncing and managing data between Pardot and Salesforce
- Customization and advanced features in Pardot
- Compliance and data privacy considerations
Exam Objectives:
The objectives of the Pardot-Consultant exam are to assess the candidate's understanding of the following:
1. Pardot basics and its role in marketing automation.
2. Implementation and configuration of Pardot.
3. Automation and engagement programs in Pardot.
4. Reporting and analytics in Pardot.
5. Integration and advanced features of Pardot.
Exam Syllabus:
The exam syllabus for Pardot-Consultant includes the following topics:
1. Pardot Basics
2. Implementation and Configuration
3. Automation and Engagement Programs
4. Reporting and Analytics
5. Integration and Advanced Features
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Question: 109
It is possible for prospect to have less than 0 score
1. True
2. False
Answer: A
Question: 110
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent.
Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
1. Set the intern up in the Default Marketing User Role
2. Set the intern up in the Default Marketing Intern User Role
3. Create a Custom User Role with only the options to view lists and view emails selected
4. Create a Custom User Role with only the options to view& edit lists and view emails selected
Answer: C
Question: 111
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?
1. Recommend that it is okay to send to purchased lists in Pardot.
2. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IPs reputation.
3. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
4. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.
Answer: D
Question: 112
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is Verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign.
Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
1. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO ::
Industry:: Software, action :: add to the Salesforce campaign.
2. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
3. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
4. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO
:: Industry :: Software, action :: add to Salesforce Campaign
Answer: A,B
Question: 113
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:
1. Identify the currently mailable and unmailable prospects in their current email provider.
2. How many emails a month were sent from the current email provider
3. The date LenoxSoft last compared data between the email provider and Salesforce.
4. When was the last time a prospect was emailed in their current email provider.
Answer: A,D
Question: 114
You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
1. True
2. False
Answer: B
Question: 115
LenoxSofts marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any accurate opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
1. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
2. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
3. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
4. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
Answer: B
Question: 116
When you go to View HTML code section at selected Form record you can only see the iframe tag
1. True
2. False
Answer: A
Question: 117
What would an Administrator set up to have a document automatically download after a successful form completion?
1. Include a link to the content in the Thank You Content of the form.
2. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the forms Thank You Content."
3. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the forms Thank You Content."
4. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
Answer: C
Question: 118
Which are Actions Available with Salesforce Connector (Choose three)
1. Add to Salesforce campaign
2. Assign prospect to queue
3. Assign prospect via Salesforce active assignment rule
4. Create a Salesforce event
5. Delete a Salesforce task
Answer: A,B,C
Question: 119
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. Assigned users should be notified when a lead has opened an email.
Based on the above requirements, which is the best way to segment prospects for Lenoxsofts Sales Engagement Program?
1. Create a completion action based on the Lead Status field value.
2. Create a dynamic list based on the Lead Status field value
3. Create an automation rule based on the Lead Status field value
4. Create a segmentation rule based on the Lead Status field value
Answer: B
Question: 120
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers.
What is the best way to achieve this?
1. Create a form and enable progressive profiling
2. Create a form handler and enable progressive profiling
3. Create a form handler for each white paper
4. Create a form per white paper and enable progressive profiling
Answer: D
Question: 121
What is available to choose within Repeat Rule
1. Days before eligible to repeat rule
2. Limit rule matches
3. Certain Prospects
4. Repetition Order
Answer: A,B
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